Website check · 10 seconds
Can AI search engines
actually see your firm?
The Website AI Visibility Check reads your site the way ChatGPT, Perplexity, Claude and Gemini do, and scores what they find.
More clients now ask an AI assistant for a solicitor before they search Google. Whether your firm is in that answer depends on things no SEO report measures: whether the crawlers are allowed in, whether your words are in the page they receive, and whether your structured data tells them who you are.
Works on any public website. Built for law firms; the checks apply to anyone who wants to be cited.
What it covers
Four areas,
in order of consequence.
An engine has to be let in before it can read anything, it has to be able to read the words before it can understand them, and it has to be able to tell who you are before it will put your name in an answer. The weights follow that order.
Crawler access
Whether AI search engines are allowed in at all. We read your robots.txt as twelve named crawlers would — GPTBot, ClaudeBot, PerplexityBot and the rest — and check the page is not marked noindex.
Readable content
Whether the words are actually in the HTML a crawler receives, rather than painted in by JavaScript afterwards, and whether the page opens by saying plainly what the firm is, for whom, and where.
Structured data
The JSON-LD on the page: is there an Organization or LocalBusiness node, does it carry name, address, phone, description and sameAs links, and do the nodes use stable identifiers so an engine can join them up.
Machine-readable signals
The extras that help an engine index and attribute you: an XML sitemap, an llms.txt file, Open Graph metadata, a canonical URL and an RSS feed.
The check reads one page and the site's root files. It does not crawl the whole site, and it does not measure how often you are actually cited, which no tool can see from the outside. Treat the score as a reading of the page you gave it.
Why these four things, and what has changed about search: Search in the AI era: how a law firm gets named in the answer.
Questions
What people ask
before they run it.
What is AI visibility, and why does a law firm need it?
AI visibility is how well a website can be found, read and cited by AI search engines such as ChatGPT, Perplexity, Claude and Google AI Overviews. A growing share of prospective clients ask an AI assistant to recommend a solicitor before they search Google. If your site blocks those engines, hides its content behind JavaScript, or never tells them who you are, you are not in the answer.
What does the check actually look at?
It fetches your page the way a crawler would, then reads your robots.txt, sitemap and llms.txt. It scores four areas: whether AI crawlers are allowed in, whether the page content is in the HTML and clearly states what the firm is, whether the JSON-LD structured data describes the organisation properly, and whether the supporting signals (sitemap, feed, Open Graph, canonical URL) are in place.
Does it store my website or my details?
No. We fetch the page once, score it, and return the result to your browser. Results are cached for ten minutes so repeat checks do not hammer your site. We do not ask for an email address and we do not keep a record of who checked what.
Why does the score differ from my SEO tool?
SEO tools score for Google’s ranking algorithm: backlinks, keywords, Core Web Vitals. This check scores for AI answer engines, which care about different things: whether they may read the page at all, whether the words are in the initial HTML, and whether the structured data lets them identify the entity behind the site with confidence. A site can rank well on Google and be invisible to ChatGPT.
Can I fix the problems myself?
Most of them, yes. robots.txt, a meta description, a canonical link and llms.txt are text-file changes. JSON-LD structured data and server-rendered content usually need whoever built the site. Every finding on the result page comes with a specific fix, so you can hand the list to your web agency as it stands.
The other side of AI
Being found by AI is one question.
Being ready to use it is another.
The Law Firm AI Readiness Check scores whether your policies, client data, security and people are ready for AI inside the firm. Thirty questions, about six minutes.
Take the AI Readiness Check →